Overcoming Plateaus to Achieve Sustainable Business Growth

What is a business plateau?

All businesses hit bumps in the road at one point or another. Sometimes they’re caused by management’s limitations; other times they’re the result of the business cycle—the natural way businesses grow and evolve.

There are four stages in the business cycle: the expansion, the peak, the contraction and the trough.[1] The strategies that work in one stage won’t work in another.

You can reach a plateau in any of those four stages, because as your business transitions from one stage to the next, following the same strategy won’t produce the same results. Consequently, your business growth will start to taper off and eventually level out. In other words, you’ll reach a plateau.

Plateaus are inherent to any company’s development, and a successful company will experience them multiple times over the years. The good news, however, is that with the right approach, you can overcome plateaus and continue to achieve sustainable business growth. To do this, you must first focus on driving internal growth by developing the skills your management team possesses.

Our Business like ours self have a grow cycle or Learning Cycles one it stop learn it stop growing

This same principle applies to small businesses, only they rise to their management team’s level of competency. Let’s say an entrepreneur starts a business and grows it to $1 million in revenue. But after a year or two, the business stalls. If the entrepreneur overcomes this initial plateau by hiring additional managers to run sales, he can grow his business to $3 million or $4 million. But then it gets stuck again.